About Us

About The SANC Theory | Affordable Luxury Perfumes in India

Every brand has a story — ours began with a setback that became our strength.
A day before launching our first perfume brand, an unexpected patent issue forced us to start from zero. Every printed label, every investment — gone. But from that moment of loss came a new beginning — The SANC Theory — a brand built on resilience, reinvention, and refined craftsmanship.

At The SANC Theory, we craft long-lasting perfumes in the Parfum category, offering premium-quality fragrances at affordable prices. Our mission is simple — to make modern luxury perfumes accessible to everyone who values confidence, class, and individuality.

Each scent is crafted, filled, and packed in our own facility in India, ensuring unmatched quality, purity, and performance. Designed for both men and women, our unisex perfumes blend elegance, modern appeal, and enduring freshness that defines your personal aura.

More than a perfume brand, The SANC Theory represents a movement — a belief that true luxury is not about status, but about how confidently you carry yourself.
Wear confidence. Wear elegance. Wear The SANC Theory.

Legal & Compliance

All perfumes by The SANC Theory are manufactured, filled, and packaged in-house in India, under strict hygiene and safety standards.

We are a cruelty-free brand, and each fragrance is part of the Parfum category, ensuring long-lasting performance, high concentration, and premium-grade quality.